Marketing and Artificial Intelligence (AI)
What is Artificial Intelligence:
Artificial intelligence is a branch of modern science that derives from human intelligence or the human mind. It aims to create a self-learning system that mimics the human mind and has the ability to gather and extract data and information, and develop it to find solutions to emerging problems in human societies.
AI can be integrated into all areas and aspects of human life, such as medicine, business and commerce, and education. The topic we are addressing in this article is the field of marketing in all its branches and aspects.
In the field of marketing, AI plays a major role, especially in the area of customer service.
How is Artificial Intelligence Applied in Marketing:
AI is used in marketing through various aspects such as data analysis, content personalization, prediction and forecasting, advertising, chatbots and assistants, etc.
Data Analysis: AI collects and analyzes data with incredible precision. Based on the data collected, it provides insights into the overall situation. For example, if the data pertains to customers and their service, AI can offer a precise vision of the target customers’ nature, behaviors, purchasing and service preferences, and consumption tendencies. This leads to the formulation of highly successful marketing plans and decisions.
Content Personalization: AI can write highly specialized and precise content in any field, providing successful experiences that enhance customer and user interaction with the brand.
Prediction and Forecasting: After collecting and analyzing data and providing precise insights, AI can create future forecasts that help guide customer and user behavior. It can anticipate market movements, potential changes, challenges, and shifts in customer and user behavior.
Advertising: AI works very effectively and precisely in optimizing advertisements, particularly digital ads or internet advertisements. This involves improving ad content, selecting the best keywords, determining optimal times and places for ad display, and pricing strategies to maximize the ad’s impact.
Chatbots: AI-powered chatbots have revolutionized customer service recently, offering 24/7 assistance with immediate responses to customers or users. By utilizing AI-driven marketing mechanisms such as inference, analysis, learning capabilities, and mimicking the human mind, brands can achieve a more comprehensive understanding of the market, customer nature, and their consumption needs.
How to Utilize AI in Promoting a Specific Product:
As mentioned, the main mechanisms of AI include learning, data analysis, inference, and deduction. Using these mechanisms, AI can first analyze the market and establish a comprehensive marketing plan.
After the data analysis phase and understanding the market and its needs, the next step involves chatbots, which save time, effort, and money, along with human resources. They also help achieve a precise understanding of the target customers, their consumption needs, purchasing power, and preferences, leading to a tailored marketing experience.
The final stage involves providing a real or virtual experience of the product or service the brand is marketing, for example, using virtual reality programs